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This web page northcalproperties.com states the following, "There are few places on our lovely Earth that can match the splendor and diversity of Northern California." We saw that the website also stated " From the exciting city-life of San Francisco to the tranquil Sierra mountains to the lush vinyards of Napa Valley to the magnificent Pacific Ocean to the small town charm of Santa Rosa, Northern California offers you the ideal place to buy a home." It also said " At Northern California Properties we can help you find the property to match your. Best Real Estate Deals in Northern California." The header had Northern California Properties as the highest ranking optimized keyword. It is followed by Real Estate, Realtor, and homes for sale which isn't as ranked as highly as Northern California Properties. The next words northcalproperties.com used was buy a home. mortgages was included but might not be understood by search engines.